How do you consume your media?
According to an article in the Daily Telegraph, our traditional TV viewing habits are changing dramatically. It is noted that: “major shift in viewing patterns persists after so-called millennials get their own home and have kids”.
I came across the article just as I had just started to illustrate the part in my book where millions of people across the world fall under the spell of Pete’s enchanted book, when the spell is broadcasted around the world.
Personally, I don’t consume media exclusively on one device and these days it’s pretty safe to say, that’s true for most people. I guess that how we consume our media depends entirely on the type of media and the situation / environment we’re in, so my illustrations reflect that, I hope.
Although the Telegraph article is mainly talking about the millennial generation (people born in the early 1980s to the early 2000s) I would argue that today’s major shift in viewing patterns is not exclusively applicable to them. I’ve seen the changing viewing patterns of my parents who, in their early 70s, have abandoned the traditional way of consuming media (newspapers and TV) for the internet, devouring their news and entertainment on laptops, mobiles and tablets.
Go “Silent Generation” go!
Changes in the way we consume and share information have changed at incredible pace. Just think – in 1982 in the UK, there were just three TV channels that, like the pubs, usually ‘closed down’ at about 11pm. By 2002 major consumer brand owners could no longer advertise on TV effectively anymore – not only were there numerous competing channels, but a wide number of media appliances competed for the general public’s time too, like DVDs and with the arrival of the internet, computers.
Then came social media and suddenly people spent more time in front of the computer screen than the TV, interacting and connecting instead of sitting passively on the couch. By 2014, there were six billion mobile phones in operation, worldwide. Thirty-two percent of the world’s population has Internet access, and is rising faster because you no longer need a computer for media consumption.
This fast pace of change has a moral for artists. Certainly, what I’ve learned from illustrating this particular section of my picture book is that including today’s gadget is not necessarily a very good idea if you want your story to have relevance and longevity. I’m certain that in a few years’ time my illustrations will look very dated. But I’m curious to see how thechnology and the way we interact with it, will develop over the years to come. I’m sure a revised edition of my book will be necessary in the not too distant future.